Customer Acquisition Cost (CAC) Calculator

Determine the true cost of acquiring customers and analyze key business metrics.

Currency

Salaries ($)

Advertising Costs ($)

Other Operational Costs ($)

Number of New Customers Acquired

Total Revenue Generated ($)

Cost of Goods Sold (COGS) per Customer ($)

Key Metrics

Total Expenses: $4000.00

Customer Acquisition Cost (CAC): $80

Revenue per Customer: $500

Gross Profit per Customer: $450

Customer Lifetime Value (CLV): $18000

CLV-to-CAC Ratio: 225

CAC Trends Over Time