Customer Lifetime Value (CLV) Calculator

Estimate the total revenue a business can expect from a customer over their lifetime with advanced metrics.

Currency

Average Purchase Value ($)

Purchase Frequency (per year)

Customer Lifespan (years)

Gross Margin (%)

Discount Rate (%)

Retention Rate (%)

Customer Acquisition Cost (CAC) ($)

Key Metrics

Gross Profit per Customer: $2160

CLV with Retention Rate: $2880

Net Present Value (NPV) of CLV: $1969.05

CLV-to-CAC Ratio: 9.85

CLV Over Time